The briefing process can play a key role in the shift from data service provider to true business advisor.
A great briefing not only ensures a better analysis outcome, it also allows data and insight professionals to improve their business understanding, develop credibility through the application of that understanding, and ensure a more efficient and effective programme of work.
However, getting a great brief is not always that easy. Many data and insight professionals cite receiving briefs that are incomplete, inconsistent and lacking in focus or detail.
Poor briefs make it hard to align with strategy and business priorities and decrease the likelihood of providing a useful project outcome first time around.
Data professionals need to take more ownership of the briefing process and proactively manage their business stakeholders.
This report gives valuable insight about how to improve this essential process.
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